FRAME.IO
The brief was to build awareness of Frame.io as the newest member of the Adobe family and an essential tool for modern video production with multiple stakeholders. The focus was on what matters to the audience: seamlessness, speed, and better collaboration. Instead of easy-to-ignore emails, the aim was to put something tactile into creative teams’ hands that grabs attention and entices further discovery, via direct mail. This acted as a ‘teaser’ for them to learn more and ultimately arrange a meeting with Adobe.
